The Project
Weiss Brown positions itself as a business and technology law firm that doesn’t look or act like a typical firm. They wanted prospective clients to feel like they already knew their attorney before walking through the door — and video was the way to do that. Not stiff talking-head interviews shot against a bookshelf, but modern, polished attorney profiles that reflected the firm’s approachable, credible brand.
Planning and Pre-Production
We scripted and planned each video before arriving on-site, developing messaging for each attorney that felt natural and specific to their practice area — general counsel, M&A, intellectual property, litigation — while staying consistent with the firm’s overall voice.
On-Site Production
We shot on location at the firm’s Scottsdale office, managing all aspects of the production day: lighting, camera, direction, and keeping attorneys comfortable in front of the lens. Scripts served as a starting point — we adapted in the moment based on what was working, how each attorney carried themselves on camera, and what felt authentic to them specifically.
Editing and Motion Graphics
Post-production included editing, color grading, sound design, and motion graphics — title treatments, lower thirds, and transitions built to contemporary production standards. The final videos fit the firm’s positioning: polished, direct, and a little different from what you’d expect from a law firm.
The Result
Over 20 completed attorney profile videos for Weiss Brown — planned, shot, and edited by us — giving the firm a visual presence consistent with how they want to be seen.