The Project
Ken and Lucia Schnitzer opened Luci’s Healthy Marketplace at 16th Street and Bethany Home as a neighborhood market built around real food—an idea that grew out of Lucia’s recovery from breast cancer. We’ve been working with them since 2009, back when it was a single store. Today Luci’s Urban Concepts runs Luci’s Marketplace, Luci’s at the Grove, Luci’s at the Orchard, The Other Bar, Orchard Tavern, Splurge, and Luci’s Events & Catering. Across all of that growth, our role has stayed the same: whatever the business needs from technology, we help make it happen.
Selling More Than Meals
A restaurant group earns plenty away from the counter. Over the years we’ve built and run online gift card sales and tracking, holiday gift card promotions, ticketing for group wine tastings and dining events, and the Thanksgiving catering ordering service that carries the kitchen through its busiest week of the year. Seasonal pushes like these are still where we’re most often called in.
Brand, Menus, and Community
The work has never been limited to code. We’ve handled logo and graphic design, menu development, and community outreach that keeps Luci’s rooted in the neighborhoods it serves.
A Website for Every Stage
We’ve built websites for the group and its concepts as each one opened, and we still run the group’s hub at lucisurbanconcepts.com—the site that ties every concept together, along with careers, gift cards, and press.
Menu Boards That Changed With the Clock
We built a set of digital menu displays that switched automatically with the time of day—breakfast to lunch to whatever came next—without anyone touching them. The content lived in a simple Google spreadsheet: any staff member with access could change an item or a price, and the boards updated on their own. No designer, no software to learn, no call to us.
The Result
Seven concepts, and one partner who knows how every piece fits together. The Schnitzers built the restaurants, the recipes, and the community. We make sure the technology behind them just works.