The Challenge
Holsem Coffee makes something genuinely novel — instant oatmilk café lattes built from real, organic ingredients, inspired by flavors rooted in real places. Their product deserved a shopping experience that matched the care behind it. They needed a Shopify store that felt premium and brand-coherent, handled a subscription model tailored to their unique product format, and reflected the visual language developed by one of the Bay Area’s top design firms.
Built With a World-Class Design Partner
We partnered with a leading Bay Area design agency to bring Holsem’s brand to life on Shopify. Our role was to take their design vision — sophisticated, clean, ingredient-forward — and engineer it into a high-performance storefront with custom theme elements that went well beyond what off-the-shelf Shopify templates offer.
Subscription Commerce, Done Right
Holsem’s business model centers on subscriptions — and their product lineup required more flexibility than standard subscription apps provide. We built custom subscription functionality that gives customers full control: swap flavors, pause, adjust frequency, or cancel without friction. The system was designed around how Holsem’s customers actually shop, not around the limitations of a generic tool.
The Result
Holsem launched with a Shopify storefront that holds its own against the best in the DTC food and beverage space — visually distinctive, technically solid, and built to grow alongside a brand that takes everything it does seriously.