The Challenge
Holsem Coffee makes something genuinely novel—instant oatmilk café lattes built from real, organic ingredients, inspired by flavors rooted in real places. Their product deserved a shopping experience that matched the care behind it. They needed a Shopify store that felt premium and brand-coherent, handled a subscription model tailored to their unique product format, and reflected the visual language developed by one of the Bay Area’s top design firms.
Built With a World-Class Design Partner
We partnered with a leading Bay Area design agency to bring Holsem’s brand to life on Shopify. Our role was to take their design vision—sophisticated, clean, ingredient-forward—and engineer it into a high-performance storefront with custom theme elements that went well beyond what off-the-shelf Shopify templates offer.
Subscription Commerce, Done Right
Holsem’s business model centers on subscriptions—and their product lineup required more flexibility than standard subscription apps provide. We built custom subscription functionality that gives customers full control: swap flavors, pause, adjust frequency, or cancel without friction. The system was designed around how Holsem’s customers actually shop, not around the limitations of a generic tool.
The Result
Holsem launched with a Shopify storefront that holds its own against the best in the DTC food and beverage space—visually distinctive, technically solid, and built to grow alongside a brand that takes everything it does seriously.